Rental deposit insurance app product design

The challenge

Canopy offers deposit insurance to renters through their mobile app, but wanted to refine the user experience. Renters found the app hard to use, not only struggling to provide the appropriate financial information, but more worryingly, understanding the benefits of using Canopy.

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Canopy’s proposition enables rental payments to contribute to tenant’s credit scores for the first time ever.

Canopy product screens
The solution

Reframing the Canopy brand and app experience to focus on referencing, estate agents were more invested in supporting renters in using the app. This meant referencing could be completed in 5 minutes rather than 2 weeks, directly increasing conversion of deposit insurance.

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We mapped out the entire customer journey to identify and prioritise key opportunity areas.

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