Culture change consultancy website design

Serenity in Leadership
The challenge

Serenity in Leadership are an established consultancy with an existing website, which was underperforming. We were tasked with evaluating the current website and improving conversion and content prominance.

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Content is key to Serenity’s brand and the website needed to showcase it appropriately.

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The solution

Using their existing brand architecture, we refocused the website with a simplified structure and clear call to actions. This improved conversion by 110% in the first 6 weeks of launch.

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